{"title":"Hard Baits","description":"","products":[{"product_id":"squarebill-crank-bluegill","title":"Squarebill Crank - Bluegill","description":"\u003ch3 data-start=\"132\" data-end=\"152\"\u003eSquarebill Crank\u003c\/h3\u003e\n\u003cp data-start=\"154\" data-end=\"434\"\u003eThe \u003cstrong data-start=\"158\" data-end=\"178\"\u003eSquarebill Crank\u003c\/strong\u003e is a proven hard bait designed to trigger aggressive strikes when fish are feeding shallow. Built with a compact squarebill profile and weighing \u003cstrong data-start=\"324\" data-end=\"333\"\u003e1\/2oz\u003c\/strong\u003e, this crankbait is ideal for targeting bass around cover such as wood, rock, docks, and grass edges.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"825\"\u003eWhat sets the Squarebill Crank apart is its \u003cstrong data-start=\"480\" data-end=\"497\"\u003eUV Technology\u003c\/strong\u003e, embedded directly into the finish of the bait. This UV-reactive coating enhances visibility underwater, helping the lure stand out in stained water, low-light conditions, and high-pressure fisheries. The squarebill design allows the bait to deflect cleanly off cover, creating an erratic hunting action that bass can’t ignore.\u003c\/p\u003e\n\u003cp data-start=\"827\" data-end=\"1109\"\u003eEngineered for consistent performance, the Squarebill Crank delivers a tight wobble with a hard deflection that mimics fleeing baitfish. Whether you’re power fishing shorelines, targeting shallow structure, or searching for active fish, this bait excels at provoking reaction bites.\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1276\"\u003ePerfect for anglers who want reliability, durability, and fish-catching performance in one package, the Squarebill Crank is a must-have hard bait for any tackle box.\u003c\/p\u003e","brand":"Fuzzy Baits","offers":[{"title":"Default Title","offer_id":52444650504489,"sku":"ITAO-SB-BGL","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/3730\/1801\/files\/squarebill-crank-bluegill-4120933.jpg?v=1768518485"},{"product_id":"squarebill-crank-gunmetal-shad","title":"Squarebill Crank - Gunmetal Shad","description":"\u003ch3 data-start=\"132\" data-end=\"152\"\u003eSquarebill Crank\u003c\/h3\u003e\n\u003cp data-start=\"154\" data-end=\"434\"\u003eThe \u003cstrong data-start=\"158\" data-end=\"178\"\u003eSquarebill Crank\u003c\/strong\u003e is a proven hard bait designed to trigger aggressive strikes when fish are feeding shallow. Built with a compact squarebill profile and weighing \u003cstrong data-start=\"324\" data-end=\"333\"\u003e1\/2oz\u003c\/strong\u003e, this crankbait is ideal for targeting bass around cover such as wood, rock, docks, and grass edges.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"825\"\u003eWhat sets the Squarebill Crank apart is its \u003cstrong data-start=\"480\" data-end=\"497\"\u003eUV Technology\u003c\/strong\u003e, embedded directly into the finish of the bait. This UV-reactive coating enhances visibility underwater, helping the lure stand out in stained water, low-light conditions, and high-pressure fisheries. The squarebill design allows the bait to deflect cleanly off cover, creating an erratic hunting action that bass can’t ignore.\u003c\/p\u003e\n\u003cp data-start=\"827\" data-end=\"1109\"\u003eEngineered for consistent performance, the Squarebill Crank delivers a tight wobble with a hard deflection that mimics fleeing baitfish. Whether you’re power fishing shorelines, targeting shallow structure, or searching for active fish, this bait excels at provoking reaction bites.\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1276\"\u003ePerfect for anglers who want reliability, durability, and fish-catching performance in one package, the Squarebill Crank is a must-have hard bait for any tackle box.\u003c\/p\u003e","brand":"Fuzzy Baits","offers":[{"title":"Default Title","offer_id":52449369227561,"sku":"ITAO-SB-GS","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/3730\/1801\/files\/squarebill-crank-gunmetal-shad-8895106.jpg?v=1768518485"},{"product_id":"squarebill-crank-texas-red-craw","title":"Squarebill Crank - Texas Red Craw","description":"\u003ch3 data-start=\"132\" data-end=\"152\"\u003eSquarebill Crank\u003c\/h3\u003e\n\u003cp data-start=\"154\" data-end=\"434\"\u003eThe \u003cstrong data-start=\"158\" data-end=\"178\"\u003eSquarebill Crank\u003c\/strong\u003e is a proven hard bait designed to trigger aggressive strikes when fish are feeding shallow. Built with a compact squarebill profile and weighing \u003cstrong data-start=\"324\" data-end=\"333\"\u003e1\/2oz\u003c\/strong\u003e, this crankbait is ideal for targeting bass around cover such as wood, rock, docks, and grass edges.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"825\"\u003eWhat sets the Squarebill Crank apart is its \u003cstrong data-start=\"480\" data-end=\"497\"\u003eUV Technology\u003c\/strong\u003e, embedded directly into the finish of the bait. This UV-reactive coating enhances visibility underwater, helping the lure stand out in stained water, low-light conditions, and high-pressure fisheries. The squarebill design allows the bait to deflect cleanly off cover, creating an erratic hunting action that bass can’t ignore.\u003c\/p\u003e\n\u003cp data-start=\"827\" data-end=\"1109\"\u003eEngineered for consistent performance, the Squarebill Crank delivers a tight wobble with a hard deflection that mimics fleeing baitfish. Whether you’re power fishing shorelines, targeting shallow structure, or searching for active fish, this bait excels at provoking reaction bites.\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1276\"\u003ePerfect for anglers who want reliability, durability, and fish-catching performance in one package, the Squarebill Crank is a must-have hard bait for any tackle box.\u003c\/p\u003e","brand":"Fuzzy Baits","offers":[{"title":"Default Title","offer_id":52449371750697,"sku":"ITAO-SB-TRC","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/3730\/1801\/files\/squarebill-crank-texas-red-craw-2602661.jpg?v=1768518485"},{"product_id":"squarebill-crank-tennessee-shad","title":"Squarebill Crank - Tennessee Shad","description":"\u003ch3 data-start=\"132\" data-end=\"152\"\u003eSquarebill Crank\u003c\/h3\u003e\n\u003cp data-start=\"154\" data-end=\"434\"\u003eThe \u003cstrong data-start=\"158\" data-end=\"178\"\u003eSquarebill Crank\u003c\/strong\u003e is a proven hard bait designed to trigger aggressive strikes when fish are feeding shallow. Built with a compact squarebill profile and weighing \u003cstrong data-start=\"324\" data-end=\"333\"\u003e1\/2oz\u003c\/strong\u003e, this crankbait is ideal for targeting bass around cover such as wood, rock, docks, and grass edges.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"825\"\u003eWhat sets the Squarebill Crank apart is its \u003cstrong data-start=\"480\" data-end=\"497\"\u003eUV Technology\u003c\/strong\u003e, embedded directly into the finish of the bait. This UV-reactive coating enhances visibility underwater, helping the lure stand out in stained water, low-light conditions, and high-pressure fisheries. The squarebill design allows the bait to deflect cleanly off cover, creating an erratic hunting action that bass can’t ignore.\u003c\/p\u003e\n\u003cp data-start=\"827\" data-end=\"1109\"\u003eEngineered for consistent performance, the Squarebill Crank delivers a tight wobble with a hard deflection that mimics fleeing baitfish. Whether you’re power fishing shorelines, targeting shallow structure, or searching for active fish, this bait excels at provoking reaction bites.\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1276\"\u003ePerfect for anglers who want reliability, durability, and fish-catching performance in one package, the Squarebill Crank is a must-have hard bait for any tackle box.\u003c\/p\u003e","brand":"Fuzzy Baits","offers":[{"title":"Default Title","offer_id":52449372733737,"sku":"ITAO-SB-TS","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/3730\/1801\/files\/squarebill-crank-tennessee-shad-1053652.jpg?v=1768518485"},{"product_id":"squarebill-crank-firetiger-craw","title":"Squarebill Crank - Firetiger Craw","description":"\u003ch3 data-start=\"132\" data-end=\"152\"\u003eSquarebill Crank\u003c\/h3\u003e\n\u003cp data-start=\"154\" data-end=\"434\"\u003eThe \u003cstrong data-start=\"158\" data-end=\"178\"\u003eSquarebill Crank\u003c\/strong\u003e is a proven hard bait designed to trigger aggressive strikes when fish are feeding shallow. Built with a compact squarebill profile and weighing \u003cstrong data-start=\"324\" data-end=\"333\"\u003e1\/2oz\u003c\/strong\u003e, this crankbait is ideal for targeting bass around cover such as wood, rock, docks, and grass edges.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"825\"\u003eWhat sets the Squarebill Crank apart is its \u003cstrong data-start=\"480\" data-end=\"497\"\u003eUV Technology\u003c\/strong\u003e, embedded directly into the finish of the bait. This UV-reactive coating enhances visibility underwater, helping the lure stand out in stained water, low-light conditions, and high-pressure fisheries. The squarebill design allows the bait to deflect cleanly off cover, creating an erratic hunting action that bass can’t ignore.\u003c\/p\u003e\n\u003cp data-start=\"827\" data-end=\"1109\"\u003eEngineered for consistent performance, the Squarebill Crank delivers a tight wobble with a hard deflection that mimics fleeing baitfish. Whether you’re power fishing shorelines, targeting shallow structure, or searching for active fish, this bait excels at provoking reaction bites.\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1276\"\u003ePerfect for anglers who want reliability, durability, and fish-catching performance in one package, the Squarebill Crank is a must-have hard bait for any tackle box.\u003c\/p\u003e","brand":"Fuzzy Baits","offers":[{"title":"Default Title","offer_id":52449376305449,"sku":"ITAO-SB-FTG","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/3730\/1801\/files\/squarebill-crank-firetiger-craw-4743172.jpg?v=1768518485"},{"product_id":"squarebill-crank-blue-black-craw","title":"Squarebill Crank - Blue Black Craw","description":"\u003ch3 data-start=\"132\" data-end=\"152\"\u003eSquarebill Crank\u003c\/h3\u003e\n\u003cp data-start=\"154\" data-end=\"434\"\u003eThe \u003cstrong data-start=\"158\" data-end=\"178\"\u003eSquarebill Crank\u003c\/strong\u003e is a proven hard bait designed to trigger aggressive strikes when fish are feeding shallow. Built with a compact squarebill profile and weighing \u003cstrong data-start=\"324\" data-end=\"333\"\u003e1\/2oz\u003c\/strong\u003e, this crankbait is ideal for targeting bass around cover such as wood, rock, docks, and grass edges.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"825\"\u003eWhat sets the Squarebill Crank apart is its \u003cstrong data-start=\"480\" data-end=\"497\"\u003eUV Technology\u003c\/strong\u003e, embedded directly into the finish of the bait. This UV-reactive coating enhances visibility underwater, helping the lure stand out in stained water, low-light conditions, and high-pressure fisheries. The squarebill design allows the bait to deflect cleanly off cover, creating an erratic hunting action that bass can’t ignore.\u003c\/p\u003e\n\u003cp data-start=\"827\" data-end=\"1109\"\u003eEngineered for consistent performance, the Squarebill Crank delivers a tight wobble with a hard deflection that mimics fleeing baitfish. Whether you’re power fishing shorelines, targeting shallow structure, or searching for active fish, this bait excels at provoking reaction bites.\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1276\"\u003ePerfect for anglers who want reliability, durability, and fish-catching performance in one package, the Squarebill Crank is a must-have hard bait for any tackle box.\u003c\/p\u003e","brand":"Fuzzy Baits","offers":[{"title":"Default Title","offer_id":52449378795817,"sku":"ITAO-SB-BB","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/3730\/1801\/files\/squarebill-crank-blue-black-craw-6351873.jpg?v=1768518485"},{"product_id":"squarebill-crank-green-pumpkin-craw","title":"Squarebill Crank - Green Pumpkin Craw","description":"\u003ch3 data-start=\"132\" data-end=\"152\"\u003eSquarebill Crank\u003c\/h3\u003e\n\u003cp data-start=\"154\" data-end=\"434\"\u003eThe \u003cstrong data-start=\"158\" data-end=\"178\"\u003eSquarebill Crank\u003c\/strong\u003e is a proven hard bait designed to trigger aggressive strikes when fish are feeding shallow. Built with a compact squarebill profile and weighing \u003cstrong data-start=\"324\" data-end=\"333\"\u003e1\/2oz\u003c\/strong\u003e, this crankbait is ideal for targeting bass around cover such as wood, rock, docks, and grass edges.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"825\"\u003eWhat sets the Squarebill Crank apart is its \u003cstrong data-start=\"480\" data-end=\"497\"\u003eUV Technology\u003c\/strong\u003e, embedded directly into the finish of the bait. This UV-reactive coating enhances visibility underwater, helping the lure stand out in stained water, low-light conditions, and high-pressure fisheries. The squarebill design allows the bait to deflect cleanly off cover, creating an erratic hunting action that bass can’t ignore.\u003c\/p\u003e\n\u003cp data-start=\"827\" data-end=\"1109\"\u003eEngineered for consistent performance, the Squarebill Crank delivers a tight wobble with a hard deflection that mimics fleeing baitfish. Whether you’re power fishing shorelines, targeting shallow structure, or searching for active fish, this bait excels at provoking reaction bites.\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1276\"\u003ePerfect for anglers who want reliability, durability, and fish-catching performance in one package, the Squarebill Crank is a must-have hard bait for any tackle box.\u003c\/p\u003e","brand":"Fuzzy Baits","offers":[{"title":"Default Title","offer_id":52449382760745,"sku":"ITAO-SB-GN","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/3730\/1801\/files\/squarebill-crank-green-pumpkin-craw-6081427.jpg?v=1768518485"},{"product_id":"squarebill-crank-perch","title":"Squarebill Crank - Perch","description":"\u003ch3 data-start=\"132\" data-end=\"152\"\u003eSquarebill Crank\u003c\/h3\u003e\n\u003cp data-start=\"154\" data-end=\"434\"\u003eThe \u003cstrong data-start=\"158\" data-end=\"178\"\u003eSquarebill Crank\u003c\/strong\u003e is a proven hard bait designed to trigger aggressive strikes when fish are feeding shallow. Built with a compact squarebill profile and weighing \u003cstrong data-start=\"324\" data-end=\"333\"\u003e1\/2oz\u003c\/strong\u003e, this crankbait is ideal for targeting bass around cover such as wood, rock, docks, and grass edges.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"825\"\u003eWhat sets the Squarebill Crank apart is its \u003cstrong data-start=\"480\" data-end=\"497\"\u003eUV Technology\u003c\/strong\u003e, embedded directly into the finish of the bait. This UV-reactive coating enhances visibility underwater, helping the lure stand out in stained water, low-light conditions, and high-pressure fisheries. The squarebill design allows the bait to deflect cleanly off cover, creating an erratic hunting action that bass can’t ignore.\u003c\/p\u003e\n\u003cp data-start=\"827\" data-end=\"1109\"\u003eEngineered for consistent performance, the Squarebill Crank delivers a tight wobble with a hard deflection that mimics fleeing baitfish. Whether you’re power fishing shorelines, targeting shallow structure, or searching for active fish, this bait excels at provoking reaction bites.\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1276\"\u003ePerfect for anglers who want reliability, durability, and fish-catching performance in one package, the Squarebill Crank is a must-have hard bait for any tackle box.\u003c\/p\u003e","brand":"Fuzzy Baits","offers":[{"title":"Default Title","offer_id":52449385546025,"sku":"ITAO-SB-PR","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/3730\/1801\/files\/squarebill-crank-perch-6481142.jpg?v=1768518485"},{"product_id":"squarebill-crank-table-rock","title":"Squarebill Crank - Table Rock","description":"\u003ch3 data-start=\"132\" data-end=\"152\"\u003eSquarebill Crank\u003c\/h3\u003e\n\u003cp data-start=\"154\" data-end=\"434\"\u003eThe \u003cstrong data-start=\"158\" data-end=\"178\"\u003eSquarebill Crank\u003c\/strong\u003e is a proven hard bait designed to trigger aggressive strikes when fish are feeding shallow. Built with a compact squarebill profile and weighing \u003cstrong data-start=\"324\" data-end=\"333\"\u003e1\/2oz\u003c\/strong\u003e, this crankbait is ideal for targeting bass around cover such as wood, rock, docks, and grass edges.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"825\"\u003eWhat sets the Squarebill Crank apart is its \u003cstrong data-start=\"480\" data-end=\"497\"\u003eUV Technology\u003c\/strong\u003e, embedded directly into the finish of the bait. This UV-reactive coating enhances visibility underwater, helping the lure stand out in stained water, low-light conditions, and high-pressure fisheries. The squarebill design allows the bait to deflect cleanly off cover, creating an erratic hunting action that bass can’t ignore.\u003c\/p\u003e\n\u003cp data-start=\"827\" data-end=\"1109\"\u003eEngineered for consistent performance, the Squarebill Crank delivers a tight wobble with a hard deflection that mimics fleeing baitfish. Whether you’re power fishing shorelines, targeting shallow structure, or searching for active fish, this bait excels at provoking reaction bites.\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1276\"\u003ePerfect for anglers who want reliability, durability, and fish-catching performance in one package, the Squarebill Crank is a must-have hard bait for any tackle box.\u003c\/p\u003e","brand":"Fuzzy Baits","offers":[{"title":"Default Title","offer_id":52449388953897,"sku":"ITAO-SB-TR","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/3730\/1801\/files\/squarebill-crank-table-rock-2788591.jpg?v=1768518485"},{"product_id":"jerkbait-table-rock","title":"Jerkbait - Table Rock","description":"\u003ch3 data-start=\"143\" data-end=\"180\"\u003e\u003cstrong data-start=\"147\" data-end=\"180\"\u003eJerkbait – Slow Rise | 1\/2 oz\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"182\" data-end=\"583\"\u003eThe \u003cstrong data-start=\"186\" data-end=\"198\"\u003eJerkbait\u003c\/strong\u003e is engineered for anglers who demand precision, realism, and consistency when targeting pressured fish. Designed with a \u003cstrong data-start=\"319\" data-end=\"339\"\u003eslow-rise action\u003c\/strong\u003e, this bait excels during pause-heavy retrieves, allowing it to hover naturally in the strike zone where big bites happen. When paused, the bait subtly rises, mimicking a wounded baitfish and triggering reaction strikes from hesitant predators.\u003c\/p\u003e\n\u003cp data-start=\"585\" data-end=\"895\"\u003eBuilt at \u003cstrong data-start=\"594\" data-end=\"604\"\u003e1\/2 oz\u003c\/strong\u003e, this jerkbait offers excellent casting distance and control, making it ideal for covering water efficiently while maintaining a tight, responsive action. The balanced body design delivers sharp side-to-side darting on twitches, followed by a controlled slow rise that keeps fish locked in.\u003c\/p\u003e\n\u003cp data-start=\"897\" data-end=\"1154\"\u003eWhat truly sets this bait apart is its \u003cstrong data-start=\"936\" data-end=\"953\"\u003eUV Technology\u003c\/strong\u003e. Integrated directly into the finish, the UV enhancement increases visibility in low-light conditions, stained water, and deeper depths—helping fish track and commit even when conditions aren’t ideal.\u003c\/p\u003e\n\u003cp data-start=\"1156\" data-end=\"1291\"\u003eWhether you’re fishing cold water, pressured lakes, or chasing finicky bass, the \u003cstrong data-start=\"1237\" data-end=\"1249\"\u003eJerkbait\u003c\/strong\u003e is built to perform when it matters most.\u003c\/p\u003e","brand":"Fuzzy Baits","offers":[{"title":"Default Title","offer_id":52453846810921,"sku":"ITAO-J-TR","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/3730\/1801\/files\/jerkbait-table-rock-4721484.jpg?v=1768600388"},{"product_id":"jerkbait-minnow-blue","title":"Jerkbait - Minnow Blue","description":"\u003ch3 data-start=\"143\" data-end=\"180\"\u003e\u003cstrong data-start=\"147\" data-end=\"180\"\u003eJerkbait – Slow Rise | 1\/2 oz\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"182\" data-end=\"583\"\u003eThe \u003cstrong data-start=\"186\" data-end=\"198\"\u003eJerkbait\u003c\/strong\u003e is engineered for anglers who demand precision, realism, and consistency when targeting pressured fish. Designed with a \u003cstrong data-start=\"319\" data-end=\"339\"\u003eslow-rise action\u003c\/strong\u003e, this bait excels during pause-heavy retrieves, allowing it to hover naturally in the strike zone where big bites happen. When paused, the bait subtly rises, mimicking a wounded baitfish and triggering reaction strikes from hesitant predators.\u003c\/p\u003e\n\u003cp data-start=\"585\" data-end=\"895\"\u003eBuilt at \u003cstrong data-start=\"594\" data-end=\"604\"\u003e1\/2 oz\u003c\/strong\u003e, this jerkbait offers excellent casting distance and control, making it ideal for covering water efficiently while maintaining a tight, responsive action. The balanced body design delivers sharp side-to-side darting on twitches, followed by a controlled slow rise that keeps fish locked in.\u003c\/p\u003e\n\u003cp data-start=\"897\" data-end=\"1154\"\u003eWhat truly sets this bait apart is its \u003cstrong data-start=\"936\" data-end=\"953\"\u003eUV Technology\u003c\/strong\u003e. Integrated directly into the finish, the UV enhancement increases visibility in low-light conditions, stained water, and deeper depths—helping fish track and commit even when conditions aren’t ideal.\u003c\/p\u003e\n\u003cp data-start=\"1156\" data-end=\"1291\"\u003eWhether you’re fishing cold water, pressured lakes, or chasing finicky bass, the \u003cstrong data-start=\"1237\" data-end=\"1249\"\u003eJerkbait\u003c\/strong\u003e is built to perform when it matters most.\u003c\/p\u003e","brand":"Fuzzy Baits","offers":[{"title":"Default Title","offer_id":52453871976745,"sku":"ITAO-J-MB","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/3730\/1801\/files\/jerkbait-minnow-blue-8820707.jpg?v=1768600388"},{"product_id":"jerkbait-gunmetal-shad","title":"Jerkbait - Gunmetal Shad","description":"\u003ch3 data-start=\"143\" data-end=\"180\"\u003e\u003cstrong data-start=\"147\" data-end=\"180\"\u003eJerkbait – Slow Rise | 1\/2 oz\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"182\" data-end=\"583\"\u003eThe \u003cstrong data-start=\"186\" data-end=\"198\"\u003eJerkbait\u003c\/strong\u003e is engineered for anglers who demand precision, realism, and consistency when targeting pressured fish. Designed with a \u003cstrong data-start=\"319\" data-end=\"339\"\u003eslow-rise action\u003c\/strong\u003e, this bait excels during pause-heavy retrieves, allowing it to hover naturally in the strike zone where big bites happen. When paused, the bait subtly rises, mimicking a wounded baitfish and triggering reaction strikes from hesitant predators.\u003c\/p\u003e\n\u003cp data-start=\"585\" data-end=\"895\"\u003eBuilt at \u003cstrong data-start=\"594\" data-end=\"604\"\u003e1\/2 oz\u003c\/strong\u003e, this jerkbait offers excellent casting distance and control, making it ideal for covering water efficiently while maintaining a tight, responsive action. The balanced body design delivers sharp side-to-side darting on twitches, followed by a controlled slow rise that keeps fish locked in.\u003c\/p\u003e\n\u003cp data-start=\"897\" data-end=\"1154\"\u003eWhat truly sets this bait apart is its \u003cstrong data-start=\"936\" data-end=\"953\"\u003eUV Technology\u003c\/strong\u003e. Integrated directly into the finish, the UV enhancement increases visibility in low-light conditions, stained water, and deeper depths—helping fish track and commit even when conditions aren’t ideal.\u003c\/p\u003e\n\u003cp data-start=\"1156\" data-end=\"1291\"\u003eWhether you’re fishing cold water, pressured lakes, or chasing finicky bass, the \u003cstrong data-start=\"1237\" data-end=\"1249\"\u003eJerkbait\u003c\/strong\u003e is built to perform when it matters most.\u003c\/p\u003e","brand":"Fuzzy Baits","offers":[{"title":"Default Title","offer_id":52453879808297,"sku":"ITAO-J-GS","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/3730\/1801\/files\/jerkbait-gunmetal-shad-3196945.jpg?v=1768600388"},{"product_id":"jerkbait-purple-dart","title":"Jerkbait - Purple Dart","description":"\u003ch3 data-start=\"143\" data-end=\"180\"\u003e\u003cstrong data-start=\"147\" data-end=\"180\"\u003eJerkbait – Slow Rise | 1\/2 oz\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"182\" data-end=\"583\"\u003eThe \u003cstrong data-start=\"186\" data-end=\"198\"\u003eJerkbait\u003c\/strong\u003e is engineered for anglers who demand precision, realism, and consistency when targeting pressured fish. Designed with a \u003cstrong data-start=\"319\" data-end=\"339\"\u003eslow-rise action\u003c\/strong\u003e, this bait excels during pause-heavy retrieves, allowing it to hover naturally in the strike zone where big bites happen. When paused, the bait subtly rises, mimicking a wounded baitfish and triggering reaction strikes from hesitant predators.\u003c\/p\u003e\n\u003cp data-start=\"585\" data-end=\"895\"\u003eBuilt at \u003cstrong data-start=\"594\" data-end=\"604\"\u003e1\/2 oz\u003c\/strong\u003e, this jerkbait offers excellent casting distance and control, making it ideal for covering water efficiently while maintaining a tight, responsive action. The balanced body design delivers sharp side-to-side darting on twitches, followed by a controlled slow rise that keeps fish locked in.\u003c\/p\u003e\n\u003cp data-start=\"897\" data-end=\"1154\"\u003eWhat truly sets this bait apart is its \u003cstrong data-start=\"936\" data-end=\"953\"\u003eUV Technology\u003c\/strong\u003e. Integrated directly into the finish, the UV enhancement increases visibility in low-light conditions, stained water, and deeper depths—helping fish track and commit even when conditions aren’t ideal.\u003c\/p\u003e\n\u003cp data-start=\"1156\" data-end=\"1291\"\u003eWhether you’re fishing cold water, pressured lakes, or chasing finicky bass, the \u003cstrong data-start=\"1237\" data-end=\"1249\"\u003eJerkbait\u003c\/strong\u003e is built to perform when it matters most.\u003c\/p\u003e","brand":"Fuzzy Baits","offers":[{"title":"Default Title","offer_id":52453887574313,"sku":"ITAO-J-PD","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/3730\/1801\/files\/jerkbait-purple-dart-9342309.jpg?v=1768600388"},{"product_id":"jerkbait-green-minnow","title":"Jerkbait - Green Minnow","description":"\u003ch3 data-start=\"143\" data-end=\"180\"\u003e\u003cstrong data-start=\"147\" data-end=\"180\"\u003eJerkbait – Slow Rise | 1\/2 oz\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"182\" data-end=\"583\"\u003eThe \u003cstrong data-start=\"186\" data-end=\"198\"\u003eJerkbait\u003c\/strong\u003e is engineered for anglers who demand precision, realism, and consistency when targeting pressured fish. 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